Introduction to Digital Marketing -What is Digital Marketing- Why Digital Marketing-Digital Marketing Platforms- Organic and Paid Digital Marketing- Difference between Traditional Marketing and digital Marketing- Advantage of Digital Marketing-Digital Marketing Manager Role and functions of a Digital Marketing Manager–Significance of a Digital marketing manager in maintaining health and safety of workplace, Website & Search Engine introduction- How to create a website –Hosting and Domain– Different platforms for website creation- what is search engine- introduction of Google, Bing, Yahoo, MISC Tools- Google Webmaster Tools- Site Map Creators- Browser-based analysis tools-Page Rank tools- inging & indexing tools- Dead links identification tools- Open site explorer Domain information/who is tools- Quick sprout, Lead Management & Digital Marketing-Web to lead forms- Web to case forms- Lead generation techniques- Leads are everywhere- Social media and lead gen In built tools for Digital Marketing-Ip Tracker- CPC reduction (in case of paid ads)Group posting on Social Media platforms, Trending Digital Marketing Skills-SEO – Search Engine Optimization- SEM – Search Engine Marketing.-Social Media Marketing/Optimization- Email Marketing, Website Designing and Development- Product Marketing- Content Writing.